Tips for Successful Business Development Representatives

The business development representative’s job is critical to the success of an organization. In fact, there is no role in a company that more directly impacts future prosperity, growth, and overall stability.  After all, without sales, a company is quickly out of business. For this reason, it is vital to find a BDR that has the personality traits to thrive in this role.

The Right Fit

There are many important elements to consider before hiring a business development executive. It’s important to have realistic expectations for the role itself, and for the person who is hired. Every manager wants a BDR professional that knows everyone and has an easy affability that instantly endears long-term customers and prospects. This person would also be able to write killer proposals that net huge margins, build the company’s market share, bring in lots of leads, command the respect of the in-house team, and put out account fires when and if required. Does this sound like far too much for one person to handle? It can easily be if the wrong person is selected for the job, or if they do not have adequate support.

Intelligence and natural curiosity: They must be smart and passionate about learning. To effectively sell, they need to know the products or services well and be the company’s most vocal cheerleader.

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